To put it in the most simple way possible; because we believe it's the right thing to do.
And because technology continues to change the industry to the advantage of the home buying and home selling public, we will continue to leverage that technology to the financial benefit of our clients. The real estate transaction is more seamless than ever before. In fact, a REALTOR's job could be thought of as covering those seams, and providing a singular framework uniting the earliest stages of a home search with closing on that new home. Such is the very definition of "full service" real estate.
Because we offer a drastically different business model, we're able to do things differently. Cutting out overhead. Running a responsible and renewable business. A focus on family. Looking to the future and adapting to change. The foundation of a 21st century real estate company. I take on this topic in more detail in my latest video. Check it out here:
To link to the WSJ article click on the photo below (it is behind a pay/sign-up wall):