Core Beliefs
- Law of Abundance: There is room in the market for all business models, and consumers benefit from having access to those models.
- The Market Dictates the Outcome: While the listing price is set by a home seller, the market sets the value a home ultimately sells for.
- There are 3 Reasons Why a Home Does or Does Not Sell: Location, condition, and price.
- Marketing Does NOT Dictate the Outcome: No amount of fancy marketing can overcome location, condition, and price.
- The MLS is the Best Market for Selling a Home: There are no private listing networks, personal networks, consumer web sites, franchise or brokerage web sites, tools, social media pages, apps, newspaper ads, postcards, flyers, TV ads, internet ads, or any other method of marketing that exceeds the reach, power, and scope of the MLS.
- Artificial Intelligence is NOT a Substitute for Actual Intelligence: AI does not know how to transact real estate in Lawrence, KS.
- Courtesy Dictates: Driving a hard bargain, drawing red lines, crossing red lines, or refusing to be at the table will rarely result in a win.
- Looking for an Angle is the Best Way to End up on the Hook: Trying to find shortcuts, loopholes, and hidden advantages will overlook risks and end in a trap.
- Poise and Patience Contribute to Success: Anxiety and hurry will delay or deny success.
- One Size Does NOT Fit All: Every house is different. Every situation is unique. Every client is one-of-a-kind. What works for one client on one home sale may not work well for the next one.
- Real Estate is a Relationship Business, NOT “Just Sales”: I’m not here to sell someone something they don’t want or need. I want my buyer clients to become my listing clients down the road. I want my past client to find my new clients. Word of mouth advertising beats paid advertising every time.
- Transparency builds trust, accountability, credibility, and efficiency.
- Honesty is the best policy.
- Transparency and honesty should apply to real estate commissions.
Lawrence Market Update March 2026
